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Marketing Manager, Converge360

Los Angeles, CA
Job Summary:
Converge360, a division of 1105 Media, Inc., provides information, news, trends, and research to enterprise technology professionals.

We are currently seeking a Marketing Manager to support the Converge360 Team, reporting directly to the Director, Marketing and Innovation, to assist in strategic sales marketing initiatives for all of our brands, our in-house marketing agency (Agency@1105) as well as supporting our other database marketing and lead generation campaigns.  

Essential Job Functions:
  • Write and program engaging marketing emails to promote our portfolio of products including virtual summits, webcasts, branding and awareness and lead generation campaigns
    • Write compelling and relevant copy
    • Develop effective marketing creative using
    • Dreamweaver and existing 1105 Media HTML templates
    • Ensure each marketing promotion is proofread and without error
    • Schedule and deliver complete email marketing packages to ensure timely email delivery
    • Optimize poor performing campaigns through copy, creative and list adjustment 
  • Develop and maintain an organized, strategic email marketing plan for sales marketing initiatives
    • Determine appropriate marketing creative, channels and frequency of promotional schedule
    • Organize marketing plan in a manageable, digestible format listing all pertinent data to simultaneously manage multiple campaigns
    • Identify appropriate audience to receive marketing messages
  • Create and manage paid marketing initiatives to maximize ROI
    • Develop overall paid marketing strategy – channels, spend, goals etc.
    • Measure success and adjust future initiatives appropriately
  • Track and report on the success of all campaigns
  • Prepare and update campaign status reports
    • Analyze and communicate insightful performance analysis for weekly meeting
    • ​​​​​​​Maintain communication lines with the Senior Director, Client Services to ensure all programs are being monitored and given due diligence towards meeting client expectations and deadlines
  • Build email templates for sales to use to approach new prospects and existing customers with specific product offerings, special promotional packages and discounts
  • Coordinate marketing material, as needed, with Creative Director for appropriate sales collateral
  • Conduct appropriate market research & surveys to utilize for strategic initiatives
  • Help with the design of new marketing materials, media kits, sell sheets and more
  • Review, edit and update existing marketing websites
  • Assist in overall social media marketing strategy and help to grow followers
  • Support sales with prospecting, special projects, RFPs, client calls and other duties as needed
  • Perform other duties as assigned, directed or requested

Required:
  • At least 3-5 years in a corporate marketing role
  • Strong written and verbal communication skills
  • Excellent attention to detail

Preferred:
  • Bachelor’s degree in Journalism, Marketing, Communications, English or related field
  • Paid social media and google advertising experience a plus
  • Familiarity/comfort with web and campaign analytics is a plus
  • Experience with HTML, Dreamweaver and Photoshop is a plus
  • Business to Business (B2B) marketing experience
We offer a competitive salary and a comprehensive benefits package which includes medical/dental/vision insurance, life insurance, disability insurance, 401(k) plan and a generous paid time off policy.

1105 Media, Inc. is an equal opportunity employer and does not discriminate on the basis of race, religion, gender, gender identity, national origin, citizenship status, sexual orientation, disability, political affiliation or belief, or any other protected class. 1105 also participates in E-Verify to confirm that employees are authorized to work in the U.S.

 

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