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Marketing Manager, Converge360

Renton, WA
Job Summary:

Converge360, a division of 1105 Media, is a leading B2B media and marketing solutions provider of today's most important technology issues and the go-to source for tomorrow's technology innovations.

Converge360 is currently seeking a Marketing Manager who is responsible for the success of multiple (15+ yearly) conferences, events, training seminars, and tradeshows through effective attendee acquisition. You will help develop and manage the strategy, budget, and implementation of multiple marketing plans and analyze the achievement on ROI.

*THIS POSITION IS REMOTE AND CAN BE IN RENTON, WA OR DALLAS, TX.

Job Responsibilities:

You are responsible to achieve 3 primary performance objectives:
 
1)  Create, implement, and execute marketing strategy for 1105 Media, Inc.’s Converge360 Event Brands, including Visual Studio Live!, TechMentor, and Live! 360, among others
  • Plan and execute extensive multi-touch marketing campaigns, to include email (both outbound database marketing and more strategic inbound/automated methods), brochures, banner ads, website development, print advertising, social media, Google AdWords, direct mail, telemarketing, content marketing, and other resources to acquire in-person and online event attendees.
  • Work closely with the Event VP, Art, Online Media, Sales, and other Converge360 staff to develop event themes, designs, and overall vision.

2) Execute superior marketing copywriting and design for a variety of marketing collateral, print, and online campaigns
  • Demonstrate expertise in best practices for subject lines, headlines, technical marketing copy, social media posts, and email design.
  • Translate event goals into compelling marketing materials (websites, emails, print ads, web ads, social media, etc.).
  • Maintain clear and concise messaging frameworks for each event brand promotion.
  • Manage the design and production of all collateral, ensuring consistent branding and messaging across all marketing materials.

3)  Manage Marketing Budgets and Projects
  • Manage relationships with outside vendors and contractors.
  • Track and monitor the response of all executed efforts; making contingency plans where necessary to meet attendee target goals.
  • Create and deliver ongoing reports on attendee numbers and associated revenue, campaign results, and ROI.
  • Employ data analytics and data mining techniques to effectively target conference attendees.
  • Manage overall marketing expense budget and work with finance in tracking and monitoring attendee revenue.

Qualifications:

Required
  • Bachelor’s Degree
  • 5-8 years progressive marketing experience
  • Superior marketing copywriting skills
  • Experience with marketing automation programs and/or inbound marketing programs (Marketo, Omeda, etc.)
  • Experience in building emails in HTML / Dreamweaver
  • Superior Excel proficiency 
  • Experience with leveraging direct marketing tactics
  • Experience in managing email campaigns and multi-touch campaigns
  • Experience working with art/graphic and web/online teams
  • Experience developing content marketing (blogs, whitepapers, etc.)
  • Experience in social media campaign management and execution
  • Experience with running focus groups
  • Experience managing all Social Media Accounts and Channels, including messaging, posting, campaigns, and analytics
  • Knowledge of SEM & SEO marketing techniques
  • Experience with Google AdWords and Google Analytics
  • Must be able to set priorities and juggle multiple concurrent projects
  • A strong work ethic and the capacity to succeed in a fast-paced environment

Corporate Profile:
1105 Media, Inc., is a leading business to business (B2B) services provider whose sole mission is to help our customers grow their business. Businesses rely on our unique knowledge, content and expertise to identify and deliver qualified buyers for their products in a wide array of industries from enterprise computing, big data, and infrastructure markets. Our experience allows us to pull from shared customer successes to develop and provide programs for our client’s needs, through Predictive ABM (Account Based Marketing), digital and print content creation, events, and a wide array of marketing services.

We offer a competitive salary and a comprehensive benefits package which includes medical/dental/vision insurance, life insurance, disability insurance, 401(k) plan and a generous paid time off policy.

1105 Media is proud to be an Equal Opportunity Employer & participates in E-Verify.
 
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